Campaign Optimization

Please watch the video below and refer to written instructions if needed.

*Campaign optimizations are typically done once per week on an agreed upon time each week.

1. LeadConnect & Boolean Updates

2.The Campaign Optimization Process

IMPORTANT: Once campaign optimization is complete for all clients, please send me a overview of key changes you have made, or any notes you think I should know. For example, in this video we found out that Joe's Life Coaching campaign was a loser, and the Digital Marketing and Career Coaching campaigns were winners. You would relay this information to me and let me know that you stopped the Life Coaching campaign and are now only running the other two. Make sense? If not let me know. Thanks!

Setup Links:

• VPN Setup
• Paperspace Download

KPI's

• Overall Conversion Rate ~ 2% +
• Message Conversion Rate ~ 5% +
• Invite Conversion Rate ~ 20%+