0. Loom Introduction & Overview

Loom Introduction & Overview

This resource contains a quick overview on Loom Campaigns and important things to remember. 

What you'll need:

  • VPN access: NordVPN
    • Download the App and login with:
    • amanda@rushdigitalmarketing.com
    • GreenLamp55**
  • Specific (non blacklisted) VPN servers 
  • Access to Client Management Sheet
  • Access to client's Loom account
  • Audio file of client's pre-recorded Loom audio

Introduction:

Loom Campaign is the term we use to describe the process of sending cold emails to potential prospects. The cold emails we send contain pre-recorded video messages, with audio laid over the prospects website. 

Your responsibilities may include finding prospects, then recording looms to send them, then actually sending them & following up on different types of prospects too.

At a high level, here’s what it looks like...

This is a step by step process…

  1. Find leads to reach out to
  2. Record videos for these leads using a pre-recorded audio file over their website
  3. Send this video to the prospect via email (using Gmail)
  4. If prospect doesn’t reply immediately, send 2/3 follow-up emails every 2-3 days
  5. When prospect replies, we reply to get a call booked in and label them ‘Engaged’
  6. If they book, we label them as ‘Booked’
  7. If the ‘engaged’ prospect doesn’t reply, we follow-up on them 5 times

Cold & Warm Accounts

When working on your clients Loom Campaign process you will have two types of email account….

  1. Warm account - the email address we use to reply to engaged prospects and deal with all prospects who are interested in what we have to say (or were in the past). This is usually a business email address (e.g. amanda@rushdigitalmarketing.com)
  2. Cold accounts - these email addresses are accounts we use to reach out to prospects who have never heard of us before. We use these accounts to send new looms and follow-up on cold prospects. These are typically personal Gmail accounts (e.g. amanda@gmail.com)

All replies to cold accounts will forward to the warm account, so you only need to manage interested prospects in the warm account inbox. Make sure you remove engaged prospects from your cold follow-up process.

Sending Volume & Habits

It’s important we don’t send too many emails. If we do, our email accounts may be marked as spam meaning our emails won’t land in the inbox.

For warm email accounts, you can send as many emails as you want per day, provided these emails are to engaged prospects (people who have already replied to us).

For cold email accounts, you should only ever send 30 emails per day (per account, for example if you sent 150 a day, you’d have 5 accounts), and this breaks down into…

  • 10 new cold emails per day
  • 20 follow up emails per day (10 in the morning, 10 in the evening), no more than 20 cold emails in a 6 hour time slot

It’s important that you do not schedule emails. (In other words, we just need to send them manually.) Spam inboxes are easier to avoid when emails are sent naturally and not scheduled. This will mean you have to manage your time zone to send emails when prospects are most conducive to receiving them (e.g. standard working hours for EST or GMT).

When you are sending cold emails you must rotate the addresses you send from. You will be given multiple cold email accounts to use for sending cold emails. Rotating means sending your first cold email (or follow-up email) from your first cold account, then your second email from your second cold account, third to the third, etc, until you get back to cold account 1. As a rule of thumb we want to leave at least 60 seconds between each email when sending from one account, so rotating them solves this problem.

Email Labels

We use Gmail labels to organize our prospects into groups, depending on the stage they’re at in our cold email sales pipeline. Labels can be found on the left hand column of Gmail’s dashboard.

We use these labels in our ‘warm account’


Booked - prospects who have booked a call

Engaged - prospects who have replied positively but haven’t yet booked a call

Not interested - prospects who aren’t interested or prospects who haven’t replied after our lead nurturing follow-up

We use these labels in our ‘cold accounts’


FUP1/2/3 - Prospects who have been followed up on once, twice or three times

Main - Prospects who have been sent the first main email but are have not yet been followed up on

All prospects will belong to a certain label. They can only belong to one label at a time. You can add them to a new label by dragging them or selecting ‘labels’ and then selecting the label you want to add them to, then deselecting the other one you don’t want them to be added to.

Workflows

The whole Loom campaign process is made up of lots of mini processes. We call these mini processes workflows. Depending on what you’re being hired for, you may only have to deal with one or two of these mini processes.

Your client will provide you with specific workflows that are relevant to your set tasks.

VPN

You will be required to log into a VPN before you open Google and start sending emails. It is extremely important you do not open your web browser to send emails until you have logged into a VPN.

Your client will provide you with login credentials for a VPN (i.e. Nord VPN) and you can download this onto your computer. Your client will also provide you with a specific server to connect to. It’s really important that you follow these instructions and always use a VPN, because we need to send emails from IP addresses that have good deliverability (which means getting to the inbox and not the spam folder)

Questions?

If you have any questions, be sure to ask your client. The next 30 days are going to be a learning curve for you. Don’t hesitate to ask questions. No question is stupid!