How To Optimize A LinkedIn Profile

1. Watch the Executive Advantage training:

  • Executive Advantage: Week 1, Module 3: Getting Clear On Your Offer & Message
  • Executive Advantage: Week 4, Module 1: Storytelling Framework: How To Break Through The Noise & Dominate Your Niche

2. Watch my instruction video:

3. Updates as of September 2020:

General Steps:

  1. Read through the Onboarding Questionnaire of the client to gain an understanding of their business and the ideal client they want to attract.
  2. Use the LinkedIn Summary Template (provided in the Client's Google Drive folder) to write out the copy.
    1. Headline has a 120 character limit.
    2. Summary has a maximum 2,600 character limit.
  3. Use MY PROFILE if you need a reference.

How to Copy/Paste Questionnaire Response:

  1. Copy all of the needed cells from Google Sheets
  2. Paste into an Excel sheet
  3. Copy the cells again in Excel
  4. Special Paste: Transpose into Excel
  5. Do this for the Q's and the A's
  6. Finally copy those cells and paste into the Google Doc
  7. CLICK HERE for really bad video on how to do this.

Complete Summary Workflow:

1. Preparation


a) Open the Google Doc. If it is not ready, make a copy of the template and share it right away with Amanda.
b) Open que Questionnaire.
c) Copy the answers
d) Paste them in a previously arranged excel file with the questions
e) Copy it again and paste it transposed (left click, paste special, transposed)
f) Delete LinkedIn login & PW
g) Read the answer carefully and highltight the most important places.

2. Writing


a) Get the testimonials and add them to the template
b) Think about the structure - how are you going to tell the story?
c) Drop a dead body - start interesting, draw the attention of the reader right away
d) Build from that, adressing pain points and keeping in mind that we're telling a story for the READER not for the CLIENT
e) Follow the template. Decide if it is worth to keep it segmented with caps (I seldom use it as without, it feels more organic and it opens room for more testimonials)
f) Write your 1st draft. Don't worry with length.
g) Write the Headline
h) Give 1 or 2 minutes off the text, breath and do some stretching or whatever.

3. Editing


a) Check the character length.
b) Start the editions.
c) Cut away the fat.
d) Think about information hierarchy. Start with the dead body, go to the pain points, the benefits, present the solution and its features.
e) The testimonials are the core of your convincing. Use your story to address those painpoints and culminate with the testimonial.
f) Read it over again. Make sure you're within character length.
g) Breath and stretch!

4. Review


a) Read the text out loud. Tweak as you go.
b) Read it backwords, sentence by sentence. Tweak as you go.
c) Now read it again out loud. Tweak as you go.
d) Check if there is more room for testimonials, and if you've addressed every pain point.
e) Review it again. Check if you've written the headline.
f) Send the link to Amanda on Slack and tell her you're done
g) Check the box in Trello
h) Hoorays! Another summary succesfully wrote  :smiley:

i) Check the headline again, just to make sure.